What are the different types of gift cards?
Before diving into the various types of gift cards, you must first understand the difference between a Parent account vs a Child account.
Parent: a parent organization refers to an organization that has many smaller accounts/nonprofits fundraising underneath their umbrella (i.e. associations, fiscal sponsors, foundations)
Child: a child organization refers to one that raises money underneath a 'parent' organization's umbrella
Now, Gift Card types are selected in the "Gift Cards" section of the platform. However, they apply directly to Fundraising page styles, which are selected on step 2 of the campaign wizard:
- Donation (ref: Campaign)
- a donation gift card allows a parent or child organization to create a gift card specific to their campaign fundraising page(s). This would ensure that a customer who purchases the gift card uses it for this organization's specific campaign and nothing else.
- an adoption gift card is created in partnership with an 3rd party solution provider. It can be purchased from the parent organization's WeDidIt sponsored Gift Card site or from an associated Animal Shelter, holds funds to be applied at a later date, may be sent electronically to donors, sent as a gift, or printed and mailed.
- an adoption gift card allows a parent or child organization to create a gift card specific to an adoption campaign for a shelter or rescue group. This would ensure that a customer who purchases the gift card uses it for the adoption campaign only.
The remaining gift card types have the same attributes as the two listed above, where they can be redeemed only on their respective fundraising pages.
- Membership Drive
- Event Tickets
For Parent Organizations Only
- a universal gift card is created only by the parent organization and can be redeemed at any organization affiliated with the parent organization. for example; Parent Org A creates a 'universal gift card' which they make available for purchase on their website, which takes the purchaser to a WeDidIt hosted site for gift card creation, for all and any donors/customers/visitors to purchase. once purchased, the donor/customer/visitor is able to use this gift card at any of the Child Orgs who are associated with Parent Org A.