Peer-to-Peer Fundraising Pages (aka Ambassador Pages)

How it Works

As an organization, you create a campaign. Ensure that the campaign is enabled for Peer-to-Peer fundraising. This will allow your supporters to fundraise on your behalf if they so desire!

Why it Works

People give to people they know. Over 70% of people surveyed in 2012-2013 said they would give to an organization if they were asked by a friend or family member. Allowing your donors to create personal fundraising pages puts their face and information about who they are and why they support you on your fundraising campaign when they share it.


  1. Acquire new donors.

  2. Build reservoir of online donor information.

  3. Strengthen social media assets (email, facebook, twitter).

  4. Empower your current supporters.

  5. Create volunteer opportunity for current supporters.

How to get Started

  1. Sign in to your WeDidIt account. 
  2. Create a new campaign and ensure that 'Enable Peer Campaigns' is selected.
  3. Build the 'parent' page. The content you provide on this page will appear on every personal fundraising page that your supporters create. Though, they will be able to tweak it a bit if they want to make it more personal.
  4. Your parent page will have a button that says 'fundraise with us'. 
  5. Clicking this will ask for a photo, name, paragraph on why you support the campaign, and fundraising goal. 
  6. Once all those fields are filled in, your supporters will have created their personal fundraising page that they can share with friends & Family.


With peer-to-peer fundraising pages, you allow your supporters to take charge and fundraise from their personal networks of friends & family. From your donation page, your supporters can click your 'fundraise with us' button and create their very own peer page. This page allows them to write in their own brief blurb about why they are fundraising for your cause and choose their very own fundraising goal (the money from which goes directly to your organization and moves your organization's fundraising thermometer up). 


Peer-to-peer fundraising is important to your organizations campaigns because it opens up your donor base via the social network of your individual supporters.


See below for an example of a peer-to-peer campaigner. 


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